AI & DIGITALISATION AI, cloud and automation increase dependence on high-quality connectivity and infrastructure GROWTH ⫶ UK MARKET TRENDS DRIVING OPPORTUNITIES CUSTOMER PREFERENCES Customers favour integrated outcomes, with mobile becoming the technology platform for small businesses DIFFERENTIATED SERVICE Customers increasingly value performance, service levels and assured outcomes
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SECURITY & SOVEREIGNTY Resilience and sovereignty are now board-level priorities for UK organisations
Est. UK AI infrastructure market (2030) 1
Est. UK addressable SoHo market, growing at 8% CAGR 2
of businesses prioritise SLA compliance 3
Est. UK AI Cybersecurity market (2030) 4
Vodafone Business can enable the next phase of growth for businesses
1. Gartner, AI opportunity in the U.K. for CSPs, 2026 2. Sources: Internal Market Data Book and industry reports (BCG & Gartner) 3. Source: The B2B pulse (Capgemini report, 2025) 4. Gartner, Forecast: AI Spending Worldwide 2025-2030
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