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GOOD COMMERCIAL MOMENTUM POST-MERGER
FY26 HIGHLIGHTS Net customer additions growth • +219k total Consumer net adds 1 • Record fixed gross and net adds • Fastest growing HBB provider • +2% YoY Mobile Contract ARPU growth • +5% YoY Broadband ARPU growth ARPU growth (Q4) • Record low mobile churn rates for VOXI, Vodafone, Talk Mobile and SMARTY • Three’s churn at lowest in four years • Record low churn rates in Fixed across Vodafone HBB, Three and Vodafone FWA Customer retention
NEW PROPOSITIONS & SERVICES LAUNCHED • Vodafone Together Family • Vodafone Just Ask Once • Vodafone Speed Boost • Vodafone FWA • Customer-led migrations • Converged My Vodafone App • Vodafone SuperMobile • Vodafone TV
MARKETING CAMPAIGN ACTIVITY • Vodafone: Two Networks are Better Than One • The Nation’s Network • Three Brand Relaunch: Let Fun In • Unstoppable SuperMobile • Vodafone TV
OTHER COMMERCIAL ACTIONS • Multi-brand trading strategy and governance • Commissions rationalisation • Clear brand strategy • New Three base marketing engine • Multi-brand experience in call centres & retail
1. Mobile Contract, prepaid, and broadband
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