OUR POSITION ⫶ MARKET-LEADING CUSTOMER EXPERIENCE
A
Lowest-ever Deep Detractors Deep detractors (%) 1
Vodafone #1 – Net Promoter Score (NPS) Vodafone Three #1 +2pp #4 (7pp)
10% 12% 14% 16% 18% 20% 22% 24% 26%
August 2026 position
Gap to next best
Q1-24
Q1-25
Q1-26
Multi-award-winning Customer Experience
Best-ever Ofcom complaints levels Ofcom Complaints per 100k Customers
Vodafone PAYM
Vodafone HBB
Three PAYM
16
Estimated scores pending Ofcom publication
12
11
11
11
11
10
9
8
7
4
3
3
3
3
2 2 Q1-24 Q2-24 Q3-24 Q4-24 Q1-25 Q2-25 Q3-25 Q4-25 Q1-26 Q2-26 2 2 2 2 1 1 2 1 1 2 2 1 2
1. Vodafone (inc. VOXI) and Three (inc. SMARTY)
34
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