Market leader in mobile, fastest growing in fixed Outperforming the market in Consumer UK CONSUMER MARKET ⫶ #1 IN MOBILE, LEADING CHALLENGER IN FIXED FY26 revenue market share & growth 1 Service revenue growth (%)
A
BT EE
VMO2
Others
Market
1.6%
+1%
£12.5bn
-0.8%
£10.5bn
-0.6%
4.6%
30.7%
+21.9%
0.7%
40.5%
27.7%
0.3%
0.2%
21.1%
25.7%
Q2 FY26
Q3 FY26
Q4 FY26
33.8%
15.9%
(0.3%)
(0.4%)
Mobile
Fixed
1. Consumer market share based on service revenue (excluding handsets, equipment). Sources: reported results from operators & Global Data UK Pay TV data
30
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