YEAR TWO ⫶ A CRITICAL YEAR OF DELIVERY
CUSTOMER EXPERIENCE • Digitalising customer experience – Single Converged App, Just Ask Once, SuperTOBi • Two new specialist care and sales centres Further strengthen CX at a lower cost-to-serve Making service a differentiator
BROADBAND Increase broadband penetration
NETWORK Accelerating network deployment • Twice the number of sites to be upgraded in year 2 • Delivering against CMA targets • Enabling launch of new, differentiated propositions Doubling the speed of our network rollout
• Leverage fibre footprint and FWA • Pro Broadband refresh broadening choice across the portfolio Grow broadband and convergence penetration
SUPERMOBILE Monetising network quality
RETAIL • Accelerate roll-out of multi-brand stores • 10% of cost synergies (completed by year 3) Upgrade & consolidate
Creating a stronger converged proposition VODAFONE TV • Broadens consideration for Vodafone in the home • Designed to drive adoption of higher-value bundled services Increase value per household and cross-sell opportunity
• Market-shaping proposition • Differentiating through network speed, reliability & security (Consumer & Business) • Introducing quality-based pricing Grow and protect mobile ARPU
Complete our retail transformation
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