Vodafone 2024 Annual Report

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Vodafone Group Plc Annual Report 2024

Strategic report

Governance

Financials

Other information

Our progress Key Performance Indicators Financial and non-financial performance We measure our success by tracking key performance indicators that reflect our strategic, operational and financial progress and performance.

Financial results summary 1

2024

2023

2022

Group revenue Group service revenue Operating profit Adjusted EBITDAaL 2

€m 36,717 €m 29,912 €m 11,019

37,672 37,010 30,318 30,207 12,424 12,693

€m €m €c €c €m

3,665 1,570 4.45 7.47 2,600

14,451 12,582 43.66 11.28 4,139

5,740 2,588 7.07 10.18 4,560

Profit for the financial year (continuing operations) Basic earnings per share (continuing operations) Adjusted basic earnings per share 2 Cash inflow from operating activities

€m 16,557

18,054 18,081

Adjusted free cash flow 2 Total dividends per share Net debt 2

€m (33,242) (33,250) (39,711)

€c

9.00

9.00

9.00

Performance against our strategic priorities 1

2024

2024

Simplicity Europe opex savings 3 (FY23 and FY24) Employee engagement index 4,5 Shared operations NPS 4 Productivity (role reductions) 3

Customers Consumer NPS Germany UK Other Europe South Africa

€bn

0.4 75 85 c.5

% %

thousand

Detractors Germany UK

Other Europe South Africa Revenue market share Germany UK

2024

Growth 2 Organic service revenue growth B2B organic service revenue growth Organic adjusted EBITDAaL growth Adjusted free cash flow Pre-tax return on capital employed

% % % %

6.3 5.0 2.2 2.6 7.5

Other Europe South Africa Key: Improved Deteriorated

€bn

Stable

Network quality Very good reliability in all European markets. German cable network quality recognised in 4 independent tests.

Notes: 1. The results for the year ended 31 March 2024 exclude Vodafone Spain and Vodafone Italy and therefore, except as otherwise described, the results for the year ended 31 March 2023 and 31 March 2022 have been re-presented to reflect that. 2. These are non-GAAP measures. See page 235 for more information. 3. Includes Vodafone Italy and Vodafone Spain.

4. As at May 2024. 5. The employee engagement index is based on an average index of responses to three questions: satisfaction working at Vodafone; experiencing positive emotions at work; and recommending us as an employer.

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