6
Strategic report
Governance
Financials
Other information
Vodafone Group Plc Annual Report 2025
Financial and non-financial performance Key Performance Indicators
2025 Performance against our strategic priorities 1 We measure our success by tracking key performance indicators that reflect our strategic, operational and financial progress and performance.
Customers Consumer NPS
Simplicity 1 Europe opex savings 3 €0.4bn (FY23–FY25)
Growth 2 Organic service revenue growth +5.1% (FY24: +6.3%) Organic adjusted EBITDAal growth +2.5% (FY24: +2.2%) Adjusted free cash flow
Revenue market share
Detractors
Germany UK
Productivity (role reductions) 7.7k (up to FY25 vs. 10k in 3-year plan) Shared operations NPS +81% (May’24: 85%) Employee engagement 4,5 75% (May’24: 75%)
Other Europe South Africa Key: Improved Deteriorated Stable Network quality ‘Very good reliability’ in all European markets. German cable network quality recognised in 4 independent tests.
€2.5bn (FY24: €2.6bn) Pre-tax ROCE +7.0% (FY24: +7.2%) 6
Financial results summary 1
2025
2024
2023
Group revenue Group service revenue Operating (loss)/profit Adjusted EBITDAaL 2
€m €m €m €m €m €c €c €m €m €m €c
37,448 30,758 10,932 (3,724) (15.86) 7.87 15,373 (411) 2,548 (22,397)
36,717 29,912 3,665 11,019 1,570 4.45 7.47 16,557 2,600 (33,242)
37,672 30,318 14,451 12,424 12,582 43.66 11.28 18,054 4,139 (33,250)
Notes: 1. The results for the year ended 31 March 2025 exclude Vodafone Spain and Vodafone Italy and therefore, except as otherwise described, the results for the year ended 31 March 2024 and 31 March 2023 have been re-presented to reflect that. 2. Non-GAAP measure. See page 213 for more information. 3. Opex and productivity targets have been restated to reflect the disposals of Vodafone Italy and Vodafone Spain. 4. As at October 2024. 5. The employee engagement index is based on an average index of responses to three questions: satisfaction working at Vodafone; experiencing positive emotions at work; and recommending us as an employer. 6. Updated methodology reflecting average monthly capital employed throughout the year
(Loss)/Profit for the financial year – continuing operations Basic (loss)/earnings per share – continuing operations Adjusted basic earnings per share 2 Cash inflow from operating activities
Adjusted free cash flow 2 Total dividends per share Net debt 2
4.5
9.00
9.00
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