Vodafone 2025 Annual Report

6

Strategic report

Governance

Financials

Other information

Vodafone Group Plc Annual Report 2025

Financial and non-financial performance Key Performance Indicators

2025 Performance against our strategic priorities 1 We measure our success by tracking key performance indicators that reflect our strategic, operational and financial progress and performance.

Customers Consumer NPS

Simplicity 1 Europe opex savings 3 €0.4bn (FY23–FY25)

Growth 2 Organic service revenue growth +5.1% (FY24: +6.3%) Organic adjusted EBITDAal growth +2.5% (FY24: +2.2%) Adjusted free cash flow

Revenue market share

Detractors

Germany UK

Productivity (role reductions) 7.7k (up to FY25 vs. 10k in 3-year plan) Shared operations NPS +81% (May’24: 85%) Employee engagement 4,5 75% (May’24: 75%)

Other Europe South Africa Key: Improved Deteriorated Stable Network quality ‘Very good reliability’ in all European markets. German cable network quality recognised in 4 independent tests.

€2.5bn (FY24: €2.6bn) Pre-tax ROCE +7.0% (FY24: +7.2%) 6

Financial results summary 1

2025

2024

2023

Group revenue Group service revenue Operating (loss)/profit Adjusted EBITDAaL 2

€m €m €m €m €m €c €c €m €m €m €c

37,448 30,758 10,932 (3,724) (15.86) 7.87 15,373 (411) 2,548 (22,397)

36,717 29,912 3,665 11,019 1,570 4.45 7.47 16,557 2,600 (33,242)

37,672 30,318 14,451 12,424 12,582 43.66 11.28 18,054 4,139 (33,250)

Notes: 1. The results for the year ended 31 March 2025 exclude Vodafone Spain and Vodafone Italy and therefore, except as otherwise described, the results for the year ended 31 March 2024 and 31 March 2023 have been re-presented to reflect that. 2. Non-GAAP measure. See page 213 for more information. 3. Opex and productivity targets have been restated to reflect the disposals of Vodafone Italy and Vodafone Spain. 4. As at October 2024. 5. The employee engagement index is based on an average index of responses to three questions: satisfaction working at Vodafone; experiencing positive emotions at work; and recommending us as an employer. 6. Updated methodology reflecting average monthly capital employed throughout the year

(Loss)/Profit for the financial year – continuing operations Basic (loss)/earnings per share – continuing operations Adjusted basic earnings per share 2 Cash inflow from operating activities

Adjusted free cash flow 2 Total dividends per share Net debt 2

4.5

9.00

9.00

Powered by