Appendix I Strategic scorecard ⫶ Executing on our strategic priorities CUSTOMERS 1 SIMPLICITY 1
GROWTH
Service revenue growth (YoY) Adjusted EBITDAaL growth (YoY)
Europe opex savings
€0.4bn FY23 - FY25
+5.1% (FY24 +6.3%)
Consumer NPS (YoY)
Lead/co-lead in 9 of 15 markets
7.7k role reductions up to FY25 vs.10k in 3-year plan 2
+2.5% (FY24: +2.2%)
Detractors (YoY)
Productivity
Shared operations NPS
Adjusted Free Cash Flow (Reported)
Revenue market share (YoY)
May’25: 81% (May’24: 85%)
€2.5bn (FY24: €2.6bn)
‘Very good’ reliability in all European mobile markets German cable network quality recognised in 4 independent tests
Oct’24: 75% (May’24: 75%)
+7.0% (FY24: 7.2%) 3
Employee engagement
Network quality
Pre-tax ROCE
FY25 results ⫶ May 2025
1. Definitions for key performance indicators are available in Appendix IX. 2. Productivity targets have been restated to reflect the disposals of Vodafone Italy and Vodafone Spain. 3. Updated methodology reflecting average monthly capital employed throughout the year.
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