FY25 H1 Results Presentation

FY25 focus ⫶ c) Efficiency via simplification & AI

Simplification & reinvestment for growth

Shared operations commercialisation

Enhancing capabilities through AI

• New partnership model with Accenture operational • Accenture investing the first tranche of €150 million commitment in October 2024

Europe & Common Functions OpEx

Group headcount

• GenAI chatbot using Natural Language model • c.50% improvement in first- time resolution rates based on interactions with 7 million customers • AI-powered Care assistance tool in partnership with Microsoft • Steps up agent effectiveness and speed • Cloud AI platform to innovate & deliver new services • GenAI models to improve technology & network effectiveness

H1 FY25 6.3k of 10k role efficiency target

H1 FY25 €0.3bn f €0.7b p x reduction target 1

SuperTOBi

• 30k employees, 10 locations across Europe, Asia & Africa • Customers across 28 countries • Portfolio of services include: − Technology − B2B sales & marketing − Customer Care − Corporate functions • All services provided on a commercial basis

€0.3bn cumulative savings & 6.3k role efficiencies delivered by H1 FY25, with c.2k additional role reductions communicated Commercial investment in Germany, customer care, brand & Business Further opportunities supported by greater run-rate of savings from role reductions & broader cost programme

SuperAgent

Google GenAI

H1 FY25 results ⫶ November 2024

20

1. Cost savings excluding energy costs & extraordinary inflation.

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