FY25 focus ⫶ b) Vodafone Business capabilities expansion
Large & growing addressable markets
Strengthening product offering • New Device-as-a-Service platform in DE, UK & IE • Strong demand for our connectivity services across Africa • Microsoft partnership for cloud-based services • SME Managed Services platform in DE & IE • Google partnership extended • Building new cloud-native security services • 194m connected devices • Mastercard payment gateway partnership
Enhancing capabilities
Addressable market spend
• New Vodafone Business CEO + Director for Germany & Other Europe now in place • Over 200 new digital specialist sales team members • 850 people upskilled in Germany sales team • European security operations centre in Romania launching in November • MPN verticals momentum across Europe (industry 3.0) • New subsea cable across Black Sea • Brand investment through “Your Business Can” campaign in 8 markets
€19bn Other 1
UK
Germany
€62bn
€50bn
Corporate
SME
SoHo
Connectivity
€87bn
€34bn €11bn
Unified Comms
€11bn IT
IoT €9bn
Cloud & Security
€14bn €22bn Mobile Fixed
€68bn
€8bn
Cloud
Average annual IT & communication spend (€)
Digital services 2
Core connectivity 2
0.7k
0.4k
FY23
0.8k
0.9k
FY28E
SoHo
Security
8.2k
16.1k
FY23
FY28E
8.4k
36.9k
SME
FY23
0.7m
1.0m
FY28E
0.7m
2.6m
Corporate
IoT
H1 FY25 results ⫶ November 2024
19
1. Other includes Other Europe, Africa & Turkey. 2. Includes Fixed & Mobile.
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