Vodafone 2024 Annual Report

235 Vodafone Group Plc Annual Report 2024 Non-GAAP measures Unaudited information 235 Vodafone Group Plc Annual Report 2024

Strategic report

Governance

Financials

Other information

In the discussion of the Group’s reported operating results, non-GAAP measures are presented to provide readers with additional financial information that is regularly reviewed by management. This additional information presented is not uniformly defined by all companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself a measure defined under GAAP. Such measures should not be viewed in isolation or as an alternative to the equivalent GAAP measure. The non-GAAP measures discussed in this document are listed below. Non-GAAP measure Defined on page Closest equivalent GAAP measure Reconciled on page Performance metrics Adjusted EBITDAaL Page 236 Operating profit Page 149 Organic Adjusted EBITDAaL growth Page 236 Not applicable − Organic revenue growth Page 236 Revenue Pages 237, 239 and 240 Organic Group service revenue growth excluding Turkey Page 236 Service revenue Pages 237, 239 and 240 Organic Group Adjusted EBITDAaL growth excluding Turkey Page 236 Not applicable − Organic service revenue growth Page 236 Service revenue Pages 237, 239 and 240 Organic mobile service revenue growth Page 236 Service revenue Pages 237, 239 and 240 Organic fixed service revenue growth Page 236 Service revenue Pages 237, 239 and 240

Organic Vodafone Business (B2B) service revenue growth (Group and Operating segments) Organic financial services revenue growth in South Africa Other metrics Adjusted profit attributable to owners of the parent Adjusted basic earnings per share

Page 236

Service revenue

Pages 237, 239 and 240

Page 236

Service revenue

Pages 237, 239 and 240

Page 241 Page 241

Profit attributable to owners of the parent Page 241

Basic earnings per share

Page 242

Cash flow, funding and capital allocation metrics Free cash flow Adjusted free cash flow

Page 242 Page 242 Page 242 Page 242 Page 244 Page 244 Page 246 Page 246 Page 246 Page 246 Page 246 Page 246

Inflow from operating activities Inflow from operating activities Borrowings less cash and cash equivalents Borrowings

Page 243 Page 243 Page 243

Pages 29 and 243

Gross debt Net debt

Pre-tax ROCE (controlled) Post-tax ROCE (controlled and associates/joint ventures) Financing and Taxation metrics Adjusted net financing costs Adjusted profit before taxation Adjusted income tax expense Adjusted effective tax rate Adjusted share of results of equity accounted associates and joint ventures Adjusted share of results of equity accounted associates and joint ventures used in post-tax ROCE

ROCE calculated using GAAP measures Pages 244 and 245 ROCE calculated using GAAP measures Pages 244 and 245

Net financing costs Profit before taxation Income tax expense Income tax expense

Page 27 Page 247 Page 247 Page 247 Page 247 Page 247

Share of results of equity accounted associates and joint ventures Share of results of equity accounted associates and joint ventures

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