III ⫶ KPI definitions
KPI
Definition
ARPU
Average revenue per user
B2B
Business-to-Business commerce
Consumer NPS
Consumer net promotor score (NPS) measures the likelihood that Vodafone and non-Vodafone customers will recommend Vodafone to family, friends and colleagues on a scale of 0 – 10. The aggregated net promoter score can range from -100 to +100.
Promoters are customers who score 9 or 10 in surveys for Lifetime NPS, which only includes Vodafone customers. Lifetime NPS measures the likelihood that existing customers will recommend Vodafone to family, friends and colleagues on a scale of 0 – 10 based on experienced customer journeys. The aggregated net promoter score can range from -100 to +100.
Promoters
MDU
Multi-dwelling units
Europe opex savings
Operating expenditure (opex) includes, but is not limited to, sales and distribution costs, network and IT related expenditure and business support costs. Europe opex savings refers to the reduction in opex in our European markets and Common Functions, excluding energy costs and extraordinary inflation, for example related to wages and salaries. When presenting progress against our Europe opex savings targets, we adjust for M&A and foreign exchange movements during the target period.
Vodafone Group Plc Q1 FY27 Trading Update ⫶ July 2026
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