FY25 focus ⫶ b) Vodafone Business capabilities expansion Large & growing addressable markets Strengthening product offering
Enhancing sales capabilities
• Driving brand awareness of digital services with 2x marketing investment • New ‘V-Hub’ campaigns driving increased traffic to 6.4m visitors • Restructuring sales organisation & 400 new team members • Momentum building with significant key account wins: - DE: BASF, Lowell - UK: UK Power Networks - International: SUEZ - IoT: Hyundai
Addressable market spend
Cloud & Security Internet of Things
Connectivity
€ 42bn UK
€ 20bn Other 1
€ 58bn Germany
Comms services
€ 76bn Corporate
€ 33bn SME
€ 11bn SoHo € 16bn IT services
• c. € 1.3 billion FY24 digital services revenue (+11% growth), all product segments growing • Re-allocating c. € 250m investment to support new products & managed services capabilities • Leading partnership ecosystem (e.g. Microsoft SMB managed services) • Launched Mobile Private Network 2.0 solutions – 80 major deployments so far
€ 15bn € 19bn € 9bn Mobile Fixed Unified Comms
IoT € 8bn
Cloud & Security
€ 54bn
Average annual IT & communication spend ( € )
Digital services 2
Core connectivity 2
FY23
0.7k
0.4k
8% CAGR
0.8k
0.9k
FY28E
SoHo
FY23
8.2k
16.1k
13% CAGR
8.4k
36.9k
FY28E
SME
0.7m
1.0m
FY23
13% CAGR
FY28E
0.7m
2.6m
Corporate
FY24 results ⫶ May 2024
1. Other includes Other Europe, Africa & Turkey 2. Includes Fixed & Mobile
21
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